Rebrand or Refresh — the Difference and the Determinant (How to Decide When a...
If your brand is showing signs of attrition, perhaps a rebrand or brand refresh is in order. But before you decide on the appropriate plan-of-action, let’s explore the difference between the two. The...
View ArticleWhat’s a logo worth? An Examination of the True Value of a Well-designed Logo.
A logo performs several important functions in helping your brand succeed. A good logo can shore up your brand, help it stand out, evoke trustworthiness and represent your brand for years to come. The...
View ArticleHow Hiring a Professional Designer Contributes to Your Brand’s Early — and...
Your brand identity is the outward expression of your brand; the tangible elements that you can see, touch, feel and hear… maybe even smell. And just like your personal attributes, people will...
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